Nike Running

I collaborated with the creative team at R/GA to redesign the Nike Running website. The new layout was designed to house Nike+, Nike iD, the latest products and news, marathons and events and training tips.

NIKE Running feature: COMEBACK STORIES

I designed the Comeback Stories feature on the Nike Running site, highlighting the athlete Lauren Fleshman. With a section to follow Lauren's comeback and ask her questions via Twitter; users were also encouraged to submit their own comeback story to be featured on the site. Additionally, a Nike+ component was available for users to receive training with a program created by Lauren and her coach.

NIKE Running feature: BELIEVE IN THE RUN

A concept created for Nike Running, which extended across all of Nike's sites. Every sport requires their athletes train hard, and a huge part of their training is running. Running is not always easy for some athletes, but it's necessary in order to challenge, motivate and stay competitive. LeBron James is no exception. This concept reveals his confession: Running is his secret weapon. He believes in the run.